Black Rifle Coffee Company (BRCC) has become a household name among coffee enthusiasts and patriots alike. Founded in 2014 by Evan Hafer, a former Green Beret, the company has grown exponentially, with a valuation of over $1.4 billion. But who owns Black Rifle Coffee Company? In this article, we’ll delve into the company’s history, its ownership structure, and the key players involved.
A Brief History of Black Rifle Coffee Company
Black Rifle Coffee Company was founded by Evan Hafer, a former Green Beret, in 2014. Hafer, a self-proclaimed coffee aficionado, was dissatisfied with the quality of coffee available to him during his time in the military. He decided to take matters into his own hands and start a coffee company that would cater to the needs of fellow veterans and patriots.
The company started small, with Hafer roasting coffee beans in his garage. However, it quickly gained popularity, and by 2015, BRCC had already gained a significant following. The company’s mission was simple: to provide high-quality coffee to those who appreciate the values of freedom, patriotism, and the military.
The Ownership Structure of Black Rifle Coffee Company
Black Rifle Coffee Company is a privately-held company, which means that its ownership structure is not publicly disclosed. However, according to various reports and interviews, here is a breakdown of the company’s ownership:
- Evan Hafer: As the founder and CEO of BRCC, Hafer is the largest shareholder of the company. He owns a significant portion of the company’s shares, although the exact percentage is not publicly disclosed.
- Investors: In 2020, BRCC received a significant investment from a group of investors, including Authentic Brands Group (ABG) and Starbucks’ former CEO, Howard Schultz. The investment was reportedly worth $225 million, which valued the company at over $1.4 billion.
- Employees: BRCC has a strong employee ownership program, which allows employees to purchase shares of the company. This program is designed to incentivize employees and give them a sense of ownership in the company.
Key Players Involved in Black Rifle Coffee Company
In addition to Evan Hafer, there are several key players involved in BRCC:
- Mat Best: A former Army Ranger and YouTube personality, Best is a co-founder of BRCC and serves as the company’s vice president of marketing.
- Jarred Taylor: A former Marine and entrepreneur, Taylor is a co-founder of BRCC and serves as the company’s vice president of operations.
- Tom Davin: A former CEO of 5.11 Tactical, Davin serves as the chairman of BRCC’s board of directors.
Black Rifle Coffee Company’s Business Model
BRCC’s business model is centered around its e-commerce platform, which allows customers to purchase coffee beans, apparel, and gear directly from the company’s website. The company also has a strong presence on social media, with over 1 million followers on Instagram.
In addition to its e-commerce platform, BRCC has also expanded into retail, with several coffee shops and cafes located throughout the United States. The company has also partnered with several major retailers, including Walmart and Target, to sell its products in-store.
Black Rifle Coffee Company’s Products
BRCC offers a wide range of products, including:
- Coffee beans: BRCC sources its coffee beans from various countries around the world, including Colombia, Brazil, and Ethiopia.
- Apparel: BRCC offers a wide range of apparel, including t-shirts, hoodies, and hats.
- Gear: BRCC offers a variety of gear, including coffee mugs, water bottles, and phone cases.
Black Rifle Coffee Company’s Mission and Values
BRCC’s mission is centered around its commitment to quality, patriotism, and the military. The company’s values include:
- Quality: BRCC is committed to providing high-quality products to its customers.
- Patriotism: BRCC is proud to be an American company and is committed to supporting the military and first responders.
- Community: BRCC is committed to building a community of like-minded individuals who share its values.
Black Rifle Coffee Company’s Philanthropic Efforts
BRCC is committed to giving back to the community, particularly to veterans and first responders. The company has partnered with several organizations, including the Wounded Warrior Project and the National Law Enforcement Officers Memorial Fund, to support its philanthropic efforts.
In conclusion, Black Rifle Coffee Company is a privately-held company owned by its founder and CEO, Evan Hafer, as well as a group of investors and employees. The company’s business model is centered around its e-commerce platform, and it offers a wide range of products, including coffee beans, apparel, and gear. BRCC is committed to quality, patriotism, and the military, and is proud to be an American company.
| Company | Ownership Structure |
|---|---|
| Black Rifle Coffee Company | Privately-held company owned by Evan Hafer, investors, and employees |
- Evan Hafer: Founder and CEO of BRCC
- Mat Best: Co-founder and Vice President of Marketing
- Jarred Taylor: Co-founder and Vice President of Operations
- Tom Davin: Chairman of BRCC’s Board of Directors
What is Black Rifle Coffee Company, and how did it originate?
Black Rifle Coffee Company is a US-based coffee company founded in 2014 by Evan Hafer, a former US Army Green Beret, and Mat Best, a former US Army Ranger. The company’s origins date back to Hafer’s time in the military, where he developed a passion for coffee as a way to boost morale and energy during deployments. After leaving the military, Hafer began roasting coffee in his garage and selling it to friends and family, eventually turning his hobby into a full-fledged business.
Hafer’s vision for Black Rifle Coffee Company was to create a brand that not only served high-quality coffee but also reflected his values of patriotism, hard work, and dedication to the military community. The company’s name, Black Rifle, is a nod to the firearms industry, which Hafer and Best were familiar with through their military backgrounds. Today, Black Rifle Coffee Company is a leading coffee brand with a strong online presence and a loyal customer base.
Who are the current owners of Black Rifle Coffee Company?
Black Rifle Coffee Company is currently owned by Evan Hafer, who serves as the company’s CEO. Hafer has maintained a significant stake in the company since its inception and has been instrumental in shaping its brand and direction. In addition to Hafer, the company has received investments from various private equity firms and individual investors, including the investment firm, Atlas Holdings.
Despite receiving external investments, Hafer has maintained control over the company’s operations and direction. He has stated publicly that he intends to keep the company privately owned and controlled, allowing him to maintain the brand’s integrity and values. Hafer’s commitment to the company’s mission and values has been a key factor in its success and loyal customer base.
What values does Black Rifle Coffee Company represent, and how does it support the military community?
Black Rifle Coffee Company represents values of patriotism, hard work, and dedication to the military community. The company’s founders, Evan Hafer and Mat Best, are both veterans who have served in the US military, and they have instilled these values into the company’s culture. Black Rifle Coffee Company supports the military community through various initiatives, including donating a portion of its profits to veteran-focused charities and organizations.
The company also partners with veteran-owned businesses and organizations to promote their products and services. Additionally, Black Rifle Coffee Company offers discounts to active-duty military personnel, veterans, and first responders as a way to show appreciation for their service. The company’s commitment to the military community has helped build a loyal customer base among veterans and patriots.
How has Black Rifle Coffee Company grown and expanded since its founding?
Black Rifle Coffee Company has experienced rapid growth and expansion since its founding in 2014. The company started as a small online retailer selling coffee beans and grounds, but it quickly expanded its product line to include coffee pods, apparel, and accessories. Black Rifle Coffee Company has also invested heavily in its e-commerce platform, allowing customers to easily purchase products online and have them shipped directly to their homes.
In addition to its online presence, Black Rifle Coffee Company has expanded its physical footprint through the opening of coffee shops and cafes in several states. The company has also partnered with various retailers to stock its products in stores, making its coffee and apparel more widely available. Black Rifle Coffee Company’s growth and expansion have been fueled by its strong brand identity and loyal customer base.
What sets Black Rifle Coffee Company apart from other coffee brands?
Black Rifle Coffee Company sets itself apart from other coffee brands through its unique blend of high-quality coffee and patriotic values. The company’s coffee is made from 100% Arabica beans, which are sourced from various countries around the world. Black Rifle Coffee Company’s roasting process is also unique, as it uses a combination of traditional and modern roasting techniques to bring out the full flavor of the beans.
In addition to its high-quality coffee, Black Rifle Coffee Company’s brand identity and values are a major differentiator. The company’s patriotic values and commitment to the military community resonate with customers who share these values. Black Rifle Coffee Company’s branding and marketing efforts are also highly effective, using a combination of social media, email marketing, and influencer partnerships to reach its target audience.
How does Black Rifle Coffee Company engage with its customers and build brand loyalty?
Black Rifle Coffee Company engages with its customers through various channels, including social media, email marketing, and customer service. The company has a strong presence on platforms like Instagram and Facebook, where it shares updates about new products, promotions, and company news. Black Rifle Coffee Company also uses email marketing to keep customers informed about new products and promotions.
In addition to its digital marketing efforts, Black Rifle Coffee Company prioritizes customer service, offering a 100% satisfaction guarantee on all its products. The company’s customer service team is responsive and helpful, addressing customer concerns and issues promptly. Black Rifle Coffee Company also offers a loyalty program, which rewards customers for repeat purchases and referrals. These efforts have helped build a loyal customer base and drive repeat business.
What is the future outlook for Black Rifle Coffee Company, and how does it plan to continue growing and expanding?
The future outlook for Black Rifle Coffee Company is strong, with the company planning to continue growing and expanding its operations. Black Rifle Coffee Company plans to open additional coffee shops and cafes, both domestically and internationally, and expand its product line to include new coffee blends and apparel. The company is also investing in its e-commerce platform, improving the online shopping experience for customers.
In addition to its expansion plans, Black Rifle Coffee Company is committed to maintaining its values and mission. The company plans to continue supporting the military community through charitable donations and partnerships with veteran-owned businesses. Black Rifle Coffee Company’s commitment to its values and mission has been a key factor in its success, and the company is well-positioned for continued growth and expansion in the future.