Black Rifle Coffee Company (BRCC) has been a topic of interest in recent years, especially among coffee enthusiasts and those who support veteran-owned businesses. Founded in 2014 by Evan Hafer, a former Green Beret, BRCC has gained a significant following and reputation for its high-quality coffee beans and unique branding. However, with the rise of the company’s popularity, some people have raised questions about its legitimacy. In this article, we will delve into the world of Black Rifle Coffee Company and explore its history, products, and values to determine if it is indeed a legitimate brand.
A Brief History of Black Rifle Coffee Company
Black Rifle Coffee Company was founded by Evan Hafer, a former Green Beret who served in the US Army for over a decade. After leaving the military, Hafer struggled to find a career that aligned with his values and skills. He eventually discovered his passion for coffee and decided to start his own coffee company. Hafer’s vision was to create a brand that not only served high-quality coffee but also supported veterans and first responders.
The Early Days
In the early days, BRCC operated out of Hafer’s garage in Salt Lake City, Utah. Hafer would roast and package coffee beans himself, often working late into the night to fulfill orders. The company’s initial success was largely due to word-of-mouth and social media marketing. Hafer’s unique branding and commitment to quality resonated with coffee enthusiasts and veterans alike.
Expansion and Growth
As the company grew, BRCC expanded its operations to a larger facility in Salt Lake City. Hafer hired a team of experienced coffee roasters and began to develop new products, including single-origin coffee beans and specialty blends. Today, BRCC is one of the fastest-growing coffee companies in the US, with a loyal customer base and a strong online presence.
Products and Quality
Black Rifle Coffee Company is known for its high-quality coffee beans, which are sourced from various countries around the world. The company offers a range of products, including:
Coffee Beans
BRCC sources its coffee beans from countries such as Colombia, Brazil, and Ethiopia. The company’s coffee beans are roasted in small batches to ensure maximum flavor and freshness.
Specialty Blends
BRCC offers a range of specialty blends, including its popular “Silencer Smooth” and “Murdered Out” blends. These blends are designed to cater to different tastes and preferences.
Single-Origin Coffee
BRCC also offers single-origin coffee beans, which are sourced from specific regions and farms. These beans are perfect for coffee enthusiasts who want to experience the unique flavors and characteristics of different coffee-producing regions.
Values and Mission
Black Rifle Coffee Company is built on a set of core values that reflect its commitment to quality, community, and patriotism. The company’s mission is to:
Support Veterans and First Responders
BRCC is dedicated to supporting veterans and first responders through its coffee sales. The company donates a portion of its profits to organizations that support these groups.
Promote American Values
BRCC is proud of its American heritage and promotes values such as patriotism, hard work, and self-reliance.
Build a Community
BRCC has built a strong community of coffee enthusiasts and veterans who share its values and passion for coffee. The company engages with its customers through social media and hosts events and meetups around the country.
Controversies and Criticisms
Like any successful brand, Black Rifle Coffee Company has faced its share of controversies and criticisms. Some of the criticisms include:
Overemphasis on Branding
Some critics argue that BRCC focuses too much on its branding and marketing, rather than the quality of its coffee. However, the company’s commitment to quality is evident in its products and customer reviews.
High Prices
BRCC’s coffee beans and products are generally priced higher than those of its competitors. However, the company’s commitment to quality and its support for veterans and first responders justify the higher prices.
Conclusion
Is Black Rifle Coffee Company legit? Based on our research and analysis, the answer is yes. BRCC is a legitimate brand that is committed to quality, community, and patriotism. While the company has faced some controversies and criticisms, its products and values speak for themselves. If you’re a coffee enthusiast who values high-quality coffee and supports veteran-owned businesses, then BRCC is definitely worth checking out.
Final Thoughts
Black Rifle Coffee Company is more than just a coffee company – it’s a community of like-minded individuals who share a passion for coffee and a commitment to American values. Whether you’re a veteran, a first responder, or simply a coffee enthusiast, BRCC is a brand that is worth supporting. So, go ahead and give BRCC a try – your taste buds and your values will thank you.
| Product | Description | Price |
|---|---|---|
| Silencer Smooth | A medium-roast blend with notes of chocolate and caramel | $15.99 |
| Murdered Out | A dark-roast blend with notes of smoky and spice | $16.99 |
| Single-Origin Colombian | A light-roast single-origin coffee with notes of citrus and fruit | $18.99 |
Note: Prices may vary depending on the location and availability of products.
What is Black Rifle Coffee Company, and what makes it unique?
Black Rifle Coffee Company is a veteran-owned coffee company that was founded in 2014 by Evan Hafer, a former Green Beret. The company is unique in that it combines a passion for coffee with a commitment to supporting veterans and first responders. Black Rifle Coffee Company sources its coffee beans from high-quality suppliers around the world and roasts them in-house to create a variety of blends that are designed to appeal to a wide range of tastes.
One of the things that sets Black Rifle Coffee Company apart from other coffee companies is its strong brand identity, which is built around a patriotic and pro-military ethos. The company’s branding and marketing efforts often feature imagery and language that is inspired by the military and law enforcement, which has helped to build a loyal following among veterans and first responders. At the same time, the company’s commitment to quality and customer service has also helped to attract a broader customer base.
Is Black Rifle Coffee Company a legitimate business, or is it a scam?
Black Rifle Coffee Company is a legitimate business that has been in operation since 2014. The company is registered with the state of Utah and has a physical address and phone number. It also has a strong online presence, with a website and social media accounts that are regularly updated with news and information about the company and its products.
While there may be some negative reviews and complaints about Black Rifle Coffee Company online, these are largely outweighed by positive reviews and testimonials from satisfied customers. The company has also been featured in several major media outlets, including Forbes and Fox News, which has helped to establish its credibility and legitimacy. Overall, there is no evidence to suggest that Black Rifle Coffee Company is a scam or an illegitimate business.
What kind of coffee does Black Rifle Coffee Company offer, and how is it sourced?
Black Rifle Coffee Company offers a wide range of coffee blends and single-origin coffees that are sourced from high-quality suppliers around the world. The company’s coffee beans are carefully selected and roasted in-house to bring out the unique flavors and characteristics of each blend. From smooth and balanced blends like the company’s flagship “Silencer Smooth” blend to bold and adventurous blends like the “Murdered Out” blend, Black Rifle Coffee Company has something to offer for every taste and preference.
Black Rifle Coffee Company is committed to sourcing its coffee beans from suppliers who adhere to high standards of quality and sustainability. The company works closely with its suppliers to ensure that its coffee beans are grown and harvested in a way that is environmentally friendly and socially responsible. This commitment to sustainability and social responsibility is reflected in the company’s “Coffee for a Cause” program, which donates a portion of the company’s profits to support veterans and first responders.
How does Black Rifle Coffee Company support veterans and first responders?
Black Rifle Coffee Company is committed to supporting veterans and first responders through a variety of initiatives and programs. The company’s “Coffee for a Cause” program donates a portion of the company’s profits to support organizations that provide assistance to veterans and first responders. The company also partners with a number of non-profit organizations that provide support to veterans and first responders, including the Gary Sinise Foundation and the Navy SEAL Foundation.
In addition to its charitable giving, Black Rifle Coffee Company also provides employment opportunities to veterans and first responders. The company has a strong commitment to hiring veterans and first responders, and many of its employees have a military or law enforcement background. This commitment to hiring veterans and first responders is reflected in the company’s “Hire Our Heroes” program, which provides job training and placement services to veterans and first responders.
What is the quality of Black Rifle Coffee Company’s products, and how do they compare to other coffee companies?
Black Rifle Coffee Company is known for its high-quality coffee products, which are carefully sourced and roasted to bring out the unique flavors and characteristics of each blend. The company’s coffee beans are selected from the finest suppliers around the world, and are roasted in-house to ensure maximum freshness and flavor. Many customers have praised the company’s coffee for its rich and smooth flavor, and its lack of bitterness or acidity.
Compared to other coffee companies, Black Rifle Coffee Company’s products are highly regarded for their quality and flavor. The company’s commitment to sourcing high-quality coffee beans and roasting them in-house sets it apart from many other coffee companies, which may use lower-quality beans or outsource their roasting to third-party facilities. Additionally, the company’s focus on supporting veterans and first responders has helped to build a loyal following among customers who are looking for a coffee company that shares their values.
How does Black Rifle Coffee Company’s customer service compare to other coffee companies?
Black Rifle Coffee Company is known for its excellent customer service, which is highly regarded by customers and reviewers. The company’s customer service team is responsive and helpful, and is available to answer questions and resolve issues via phone, email, and social media. Many customers have praised the company’s customer service for its friendliness and professionalism, and for its willingness to go above and beyond to resolve issues and ensure customer satisfaction.
Compared to other coffee companies, Black Rifle Coffee Company’s customer service is highly regarded for its responsiveness and helpfulness. The company’s commitment to customer satisfaction is reflected in its “100% satisfaction guarantee,” which allows customers to return or exchange products that do not meet their expectations. Additionally, the company’s customer service team is staffed by knowledgeable and friendly representatives who are passionate about coffee and dedicated to providing excellent service.
Is Black Rifle Coffee Company worth trying, and what are some popular products to consider?
Black Rifle Coffee Company is definitely worth trying, especially for coffee lovers who are looking for a high-quality coffee that is carefully sourced and roasted. The company’s commitment to quality and customer service has helped to build a loyal following among customers, and its products are highly regarded for their flavor and freshness.
Some popular products to consider from Black Rifle Coffee Company include the company’s flagship “Silencer Smooth” blend, which is a smooth and balanced blend that is perfect for everyday drinking. The company’s “Murdered Out” blend is also highly regarded for its bold and adventurous flavor, and is a great choice for coffee lovers who are looking for a more intense coffee experience. Additionally, the company’s single-origin coffees are highly regarded for their unique flavors and characteristics, and are a great choice for coffee connoisseurs who are looking to try something new and exciting.