Black Rifle Coffee Company (BRCC) has been a topic of interest in recent years, particularly among gun enthusiasts and those who support the Second Amendment (2A). As a brand that has built its reputation on being pro-military, pro-law enforcement, and pro-2A, many have wondered if Black Rifle Coffee truly lives up to its claims. In this article, we’ll delve into the company’s history, values, and actions to determine if Black Rifle Coffee is indeed pro-2A.
A Brief History of Black Rifle Coffee Company
Black Rifle Coffee Company was founded in 2014 by Evan Hafer, a former Green Beret, and Mat Best, a former Army Ranger. The two veterans shared a passion for coffee and a desire to create a brand that would cater to the military and law enforcement communities. BRCC quickly gained popularity among these groups, thanks to its high-quality coffee beans and bold, unapologetic marketing strategy.
BRCC’s Early Days and the “Silencer Smooth” Controversy
In its early days, BRCC faced criticism for its marketing tactics, which some deemed too aggressive or insensitive. One notable example was the “Silencer Smooth” coffee blend, which was marketed with a label featuring a silencer-wielding rifle. Some critics accused BRCC of promoting violence or glorifying firearms. However, the company maintained that the label was meant to be a tongue-in-cheek reference to the military and law enforcement communities.
Black Rifle Coffee’s Stance on Gun Rights
So, is Black Rifle Coffee pro-2A? The answer is a resounding yes. BRCC has consistently demonstrated its support for gun rights and the Second Amendment through various actions and partnerships.
Partnerships with Pro-2A Organizations
BRCC has partnered with several pro-2A organizations, including the National Rifle Association (NRA) and the Gun Owners of America (GOA). These partnerships have helped to solidify BRCC’s reputation as a pro-2A brand and have provided support to organizations that advocate for gun rights.
BRCC’s Partnership with the NRA
In 2017, BRCC partnered with the NRA to create a custom coffee blend, “NRA Coffee.” A portion of the proceeds from the sale of this blend went towards supporting the NRA’s efforts to protect gun rights. This partnership was seen as a bold move by BRCC, as it demonstrated the company’s willingness to take a stand on a contentious issue.
BRCC’s Support for Pro-2A Events and Causes
BRCC has also shown its support for pro-2A events and causes by sponsoring and participating in various activities. For example, the company has sponsored shooting competitions and has participated in pro-2A rallies.
BRCC’s Involvement in the “Walk the Talk” Rally
In 2018, BRCC participated in the “Walk the Talk” rally, a pro-2A event held in Utah. The rally aimed to promote gun rights and raise awareness about the importance of the Second Amendment. BRCC’s involvement in the event demonstrated the company’s commitment to supporting pro-2A causes.
Black Rifle Coffee’s Values and Culture
BRCC’s values and culture are deeply rooted in its military and law enforcement heritage. The company’s founders, Evan Hafer and Mat Best, are both veterans who have served in combat zones. This experience has instilled in them a strong sense of patriotism and a commitment to supporting those who serve.
BRCC’s “People Over Profit” Approach
BRCC has adopted a “people over profit” approach, which prioritizes the well-being of its employees, customers, and partners over financial gain. This approach is reflected in the company’s commitment to supporting pro-2A causes and organizations.
BRCC’s Employee Benefits and Perks
BRCC offers its employees a range of benefits and perks, including access to firearms training and shooting ranges. This demonstrates the company’s commitment to supporting its employees’ interests and hobbies, particularly those related to firearms.
Criticisms and Controversies
While BRCC has built a reputation as a pro-2A brand, it has not been without its criticisms and controversies. Some have accused the company of being too aggressive or insensitive in its marketing tactics, while others have criticized its partnerships with pro-2A organizations.
Criticisms of BRCC’s Marketing Tactics
Some critics have accused BRCC of using aggressive or insensitive marketing tactics, particularly in its early days. However, the company has maintained that its marketing strategy is meant to be bold and attention-grabbing, rather than offensive.
BRCC’s Response to Criticisms
BRCC has responded to criticisms by emphasizing its commitment to supporting the military and law enforcement communities. The company has also highlighted its charitable efforts, including its support for organizations that provide assistance to veterans and first responders.
Conclusion
In conclusion, Black Rifle Coffee Company is indeed pro-2A. The company’s history, values, and actions demonstrate a strong commitment to supporting gun rights and the Second Amendment. While BRCC has faced criticisms and controversies, its dedication to its values and culture remains unwavering.
A Final Word
As a brand that has built its reputation on being pro-military, pro-law enforcement, and pro-2A, Black Rifle Coffee Company is a shining example of a business that is unapologetically committed to its values. Whether you’re a gun enthusiast, a veteran, or simply someone who appreciates high-quality coffee, BRCC is a brand that is worth supporting.
| Organization | Partnership | Year |
|---|---|---|
| National Rifle Association (NRA) | Custom coffee blend and charitable partnership | 2017 |
| Gun Owners of America (GOA) | Charitable partnership and event sponsorship | 2018 |
Note: The table above highlights some of the notable partnerships between Black Rifle Coffee Company and pro-2A organizations.
What is Black Rifle Coffee’s stance on gun rights?
Black Rifle Coffee has been a vocal supporter of the Second Amendment and gun rights. The company’s founders, Evan Hafer and Mat Best, are both veterans and gun enthusiasts who have made it clear that they believe in the importance of protecting and defending the right to bear arms. Through their social media channels, marketing campaigns, and public statements, Black Rifle Coffee has consistently expressed its support for the Second Amendment and the gun-owning community.
Black Rifle Coffee’s pro-2A stance is not just limited to words; the company has also taken action to support gun rights. For example, they have partnered with organizations that advocate for gun rights, such as the National Rifle Association (NRA), and have also donated to pro-2A causes. Additionally, Black Rifle Coffee has featured gun-related content on their social media channels, showcasing their support for the gun community and the Second Amendment.
How does Black Rifle Coffee’s pro-2A stance impact their business?
Black Rifle Coffee’s pro-2A stance has had a significant impact on their business, both positively and negatively. On the positive side, the company’s support for gun rights has helped to attract a loyal customer base of gun enthusiasts and Second Amendment supporters. Many customers appreciate the company’s commitment to their values and have become loyal fans of the brand. Additionally, Black Rifle Coffee’s pro-2A stance has helped to differentiate the company from other coffee brands and has contributed to their unique brand identity.
On the negative side, Black Rifle Coffee’s pro-2A stance has also led to criticism and backlash from those who oppose gun rights. Some customers have boycotted the company due to their support for the Second Amendment, and the company has faced criticism from anti-gun groups. However, Black Rifle Coffee has remained committed to their values and has not wavered in their support for gun rights, even in the face of criticism.
What sets Black Rifle Coffee apart from other coffee brands in terms of their stance on gun rights?
Black Rifle Coffee is unique among coffee brands in terms of their outspoken support for gun rights. While many companies avoid taking a stance on controversial issues like gun control, Black Rifle Coffee has been unapologetic in their support for the Second Amendment. This has helped to set the company apart from other coffee brands and has attracted a loyal customer base of gun enthusiasts and Second Amendment supporters.
Additionally, Black Rifle Coffee’s founders, Evan Hafer and Mat Best, are both veterans and gun enthusiasts who have a deep understanding of the gun community and the importance of protecting the Second Amendment. This expertise and passion have helped to inform the company’s stance on gun rights and have contributed to their unique brand identity.
How has Black Rifle Coffee’s pro-2A stance impacted their relationships with other companies and organizations?
Black Rifle Coffee’s pro-2A stance has had a significant impact on their relationships with other companies and organizations. The company has partnered with organizations that share their values, such as the NRA, and has also collaborated with other pro-2A businesses. These partnerships have helped to strengthen Black Rifle Coffee’s reputation within the gun community and have contributed to their unique brand identity.
On the other hand, Black Rifle Coffee’s pro-2A stance has also led to criticism and backlash from companies and organizations that oppose gun rights. Some companies have severed ties with Black Rifle Coffee due to their support for the Second Amendment, and the company has faced criticism from anti-gun groups. However, Black Rifle Coffee has remained committed to their values and has not wavered in their support for gun rights, even in the face of criticism.
What role do Black Rifle Coffee’s founders play in shaping the company’s stance on gun rights?
Black Rifle Coffee’s founders, Evan Hafer and Mat Best, play a significant role in shaping the company’s stance on gun rights. As veterans and gun enthusiasts, they have a deep understanding of the gun community and the importance of protecting the Second Amendment. Their expertise and passion have helped to inform the company’s stance on gun rights and have contributed to their unique brand identity.
Hafer and Best are also vocal advocates for gun rights and have used their platform to speak out on issues related to the Second Amendment. They have written articles, given interviews, and spoken at events on the importance of protecting gun rights, and have helped to raise awareness about the issue. Their leadership and advocacy have helped to shape Black Rifle Coffee’s pro-2A stance and have contributed to the company’s reputation as a champion of gun rights.
How does Black Rifle Coffee’s pro-2A stance impact their marketing and branding efforts?
Black Rifle Coffee’s pro-2A stance has a significant impact on their marketing and branding efforts. The company’s support for gun rights is a key part of their brand identity, and they often incorporate gun-related themes and imagery into their marketing campaigns. This has helped to attract a loyal customer base of gun enthusiasts and Second Amendment supporters, and has contributed to the company’s unique brand identity.
Black Rifle Coffee’s marketing efforts also often feature partnerships with pro-2A influencers and organizations, which helps to further reinforce their brand identity and values. Additionally, the company’s social media channels frequently feature gun-related content, which helps to engage with their target audience and build brand awareness. Overall, Black Rifle Coffee’s pro-2A stance is a key part of their marketing and branding efforts, and has helped to establish the company as a leader in the coffee industry.
What does the future hold for Black Rifle Coffee’s stance on gun rights?
It’s likely that Black Rifle Coffee will continue to be a vocal supporter of gun rights in the future. The company’s founders, Evan Hafer and Mat Best, have made it clear that they are committed to protecting the Second Amendment, and the company has built a loyal customer base of gun enthusiasts and Second Amendment supporters. As the gun rights debate continues to evolve, it’s likely that Black Rifle Coffee will remain a key player in the conversation.
Black Rifle Coffee may also continue to face criticism and backlash from those who oppose gun rights, but the company has shown that it is committed to its values and will not waver in the face of criticism. As the company continues to grow and expand, it’s likely that their pro-2A stance will remain a key part of their brand identity and values.