Black Rifle Coffee has become a household name in recent years, especially among coffee enthusiasts and those who appreciate the brand’s unique blend of high-quality coffee and patriotic values. But what exactly is Black Rifle Coffee, and what sets it apart from other coffee brands? In this article, we’ll delve into the history of Black Rifle Coffee, its mission, and what makes its coffee so special.
A Brief History of Black Rifle Coffee
Black Rifle Coffee was founded in 2014 by Evan Hafer, a former Green Beret who served in the US Army for 14 years. Hafer’s passion for coffee began during his time in the military, where he would often rely on coffee to get him through long days and nights. After leaving the military, Hafer decided to turn his passion into a career and started Black Rifle Coffee.
Initially, the company was run out of Hafer’s garage, where he would roast and package coffee beans himself. However, the brand quickly gained popularity, and Black Rifle Coffee soon expanded to a larger facility. Today, the company is headquartered in Salt Lake City, Utah, and has become one of the fastest-growing coffee companies in the US.
The Mission of Black Rifle Coffee
Black Rifle Coffee’s mission is built around three core values: quality, patriotism, and community. The company is committed to providing high-quality coffee that is made from the finest ingredients and roasted to perfection. Black Rifle Coffee also prides itself on being a patriotic brand, with a strong commitment to supporting veterans and first responders.
In addition to its commitment to quality and patriotism, Black Rifle Coffee is also dedicated to building a strong community of coffee lovers. The company has a strong online presence, with a large following on social media platforms like Instagram and Facebook. Black Rifle Coffee also hosts events and sponsors charities that support veterans and first responders.
Supporting Veterans and First Responders
Black Rifle Coffee’s commitment to supporting veterans and first responders is a key part of its mission. The company has partnered with several organizations that support veterans and first responders, including the Wounded Warrior Project and the National Fallen Firefighters Foundation.
Black Rifle Coffee also offers a discount program for veterans and first responders, which provides them with 10% off all purchases. The company also has a “Coffee for a Cause” program, which donates a portion of its sales to charities that support veterans and first responders.
The Coffee
So, what makes Black Rifle Coffee so special? The answer lies in the company’s commitment to quality and its unique roasting process. Black Rifle Coffee sources its coffee beans from the finest farms around the world, including countries like Colombia, Brazil, and Ethiopia.
The company’s coffee beans are roasted in small batches to ensure that each cup is full of flavor and aroma. Black Rifle Coffee offers a range of blends, including its popular “Silencer Smooth” and “Murdered Out” blends.
Roasting Process
Black Rifle Coffee’s roasting process is what sets it apart from other coffee brands. The company uses a unique roasting process that involves roasting its coffee beans in small batches to ensure that each cup is full of flavor and aroma.
The roasting process involves several steps, including:
- Green coffee selection: Black Rifle Coffee sources its green coffee beans from the finest farms around the world.
- Roasting: The company’s coffee beans are roasted in small batches to ensure that each cup is full of flavor and aroma.
- Blending: Black Rifle Coffee’s coffee beans are blended together to create unique and delicious flavors.
- Packaging: The company’s coffee is packaged in airtight bags to preserve freshness and flavor.
Products and Merchandise
Black Rifle Coffee offers a range of products and merchandise, including:
- Coffee: The company offers a range of blends, including its popular “Silencer Smooth” and “Murdered Out” blends.
- Coffee makers: Black Rifle Coffee offers a range of coffee makers, including pour-over, French press, and drip coffee makers.
- Mugs and accessories: The company offers a range of mugs and accessories, including t-shirts, hats, and stickers.
- Subscriptions: Black Rifle Coffee offers a subscription service that allows customers to receive regular shipments of coffee.
Subscription Service
Black Rifle Coffee’s subscription service is a great way for customers to receive regular shipments of coffee. The service allows customers to choose from a range of blends and frequencies, including weekly, bi-weekly, and monthly shipments.
The subscription service also includes a range of benefits, including:
- Discounts: Subscribers receive a 10% discount on all purchases.
- Free shipping: Subscribers receive free shipping on all orders.
- Exclusive access: Subscribers receive exclusive access to new blends and products.
Community and Events
Black Rifle Coffee has a strong community of coffee lovers, with a large following on social media platforms like Instagram and Facebook. The company also hosts events and sponsors charities that support veterans and first responders.
Some of the events that Black Rifle Coffee hosts include:
- Coffee tastings: The company hosts coffee tastings at its headquarters in Salt Lake City, Utah.
- Charity events: Black Rifle Coffee sponsors charity events that support veterans and first responders.
- Coffee and firearms training: The company offers coffee and firearms training courses, which teach customers how to brew coffee and handle firearms safely.
Coffee and Firearms Training
Black Rifle Coffee’s coffee and firearms training courses are a unique offering that teaches customers how to brew coffee and handle firearms safely. The courses are taught by experienced instructors and cover a range of topics, including coffee brewing, firearms safety, and self-defense.
The courses are a great way for customers to learn new skills and meet like-minded people. They are also a lot of fun, with a focus on camaraderie and community.
Conclusion
Black Rifle Coffee is a unique and special brand that offers high-quality coffee and a strong commitment to patriotism and community. The company’s mission is built around three core values: quality, patriotism, and community, and it is dedicated to supporting veterans and first responders.
Whether you’re a coffee enthusiast or just looking for a new brand to try, Black Rifle Coffee is definitely worth checking out. With its unique roasting process, range of blends, and commitment to community, Black Rifle Coffee is a brand that is sure to please even the most discerning coffee lovers.
| Product | Description | Price |
|---|---|---|
| Silencer Smooth | A smooth and balanced blend of coffee beans | $15.99 |
| Murdered Out | A dark and bold blend of coffee beans | $16.99 |
| Coffee Maker | A pour-over coffee maker made from high-quality materials | $49.99 |
Note: Prices may vary depending on the location and availability of products.
What is Black Rifle Coffee, and how did it originate?
Black Rifle Coffee is a popular coffee brand that was founded in 2014 by Evan Hafer, a former U.S. Army Green Beret. The company is headquartered in Salt Lake City, Utah, and has gained a significant following among coffee enthusiasts and veterans alike. Hafer’s vision for Black Rifle Coffee was to create a brand that not only served high-quality coffee but also supported veterans and first responders.
The company’s name, Black Rifle Coffee, is a nod to Hafer’s military background and his love for firearms. The “black rifle” refers to the AR-15 rifle, which is a popular firearm among gun enthusiasts. Despite its name, Black Rifle Coffee is not just for gun enthusiasts or veterans; it’s a brand that welcomes anyone who appreciates great coffee and values the company’s mission to support those who serve.
What sets Black Rifle Coffee apart from other coffee brands?
Black Rifle Coffee is known for its high-quality, small-batch coffee beans that are sourced from various countries around the world. The company’s coffee is made from 100% Arabica beans, which are carefully selected and roasted to bring out the unique flavors and aromas of each blend. Black Rifle Coffee also offers a range of blends that cater to different tastes and preferences, from smooth and balanced to bold and rich.
Another factor that sets Black Rifle Coffee apart is its commitment to supporting veterans and first responders. The company donates a portion of its profits to organizations that support these groups, and it also employs veterans in its workforce. Black Rifle Coffee’s mission to serve more than just great coffee has resonated with many customers who appreciate the brand’s values and sense of purpose.
What types of coffee products does Black Rifle Coffee offer?
Black Rifle Coffee offers a range of coffee products, including whole beans, ground coffee, single-serve cups, and cold brew coffee. The company’s product lineup includes various blends, such as its popular AK-47 Espresso Blend and its Silencer Smooth Blend. Black Rifle Coffee also offers a selection of limited-edition blends and seasonal flavors, which are available for a limited time only.
In addition to its coffee products, Black Rifle Coffee also sells a range of merchandise, including apparel, accessories, and gear. The company’s merchandise is designed to reflect its brand values and sense of humor, with items such as T-shirts, hats, and coffee mugs featuring the Black Rifle Coffee logo or catchy slogans.
Is Black Rifle Coffee available in stores or only online?
Black Rifle Coffee is available in various retail stores across the United States, including outdoor gear stores, gun shops, and specialty coffee stores. The company has also partnered with several major retailers, such as Bass Pro Shops and Cabela’s, to offer its products in their stores. However, the selection of Black Rifle Coffee products may vary depending on the store location and availability.
In addition to its retail presence, Black Rifle Coffee is also available online through its website and other e-commerce platforms, such as Amazon. The company offers a subscription service that allows customers to receive regular shipments of their favorite coffee blends, as well as a loyalty program that rewards customers for their purchases.
How does Black Rifle Coffee support veterans and first responders?
Black Rifle Coffee supports veterans and first responders through various initiatives and partnerships. The company donates a portion of its profits to organizations that support these groups, such as the Lone Survivor Foundation and the Chris Kyle Frog Foundation. Black Rifle Coffee also employs veterans in its workforce and offers discounts to veterans and first responders on its products.
In addition to its financial support, Black Rifle Coffee also raises awareness for veterans’ issues and promotes a sense of community among its customers. The company’s social media channels feature stories and profiles of veterans and first responders, highlighting their service and sacrifices. Black Rifle Coffee also hosts events and fundraisers to support veterans’ organizations and causes.
Is Black Rifle Coffee a veteran-owned business?
Yes, Black Rifle Coffee is a veteran-owned business. The company’s founder, Evan Hafer, is a former U.S. Army Green Beret who served in Iraq and Afghanistan. Hafer’s military background and experience inspired him to create a brand that would support veterans and first responders, while also serving high-quality coffee.
As a veteran-owned business, Black Rifle Coffee is eligible for certain certifications and programs that recognize its status. The company is proud to be a part of the veteran-owned business community and is committed to supporting other veterans and veteran-owned businesses through its initiatives and partnerships.
Can I purchase Black Rifle Coffee products in bulk or wholesale?
Yes, Black Rifle Coffee offers bulk and wholesale purchasing options for its products. The company provides discounts for large orders, making it a great option for businesses, organizations, or individuals who want to purchase coffee in bulk. Black Rifle Coffee’s bulk purchasing options are available for its whole beans, ground coffee, and single-serve cups.
To purchase Black Rifle Coffee products in bulk or wholesale, customers can contact the company’s sales team directly or fill out a form on its website. The company requires a minimum order quantity for bulk purchases, and it also offers customized packaging and labeling options for businesses and organizations that want to resell its products.