Black Rifle Coffee Company (BRCC) has become a household name among coffee enthusiasts and patriots alike. Founded on the principles of quality, freedom, and a commitment to the men and women who serve, BRCC has carved out a unique niche in the coffee industry. But who are the masterminds behind this successful brand? In this article, we will delve into the history of Black Rifle Coffee, explore its ownership, and highlight the key factors that have contributed to its success.
Introduction to Black Rifle Coffee Company
Black Rifle Coffee Company was founded in 2014 by Evan Hafer, a former Army Green Beret. Hafer’s vision was to create a coffee company that not only served high-quality coffee but also supported veterans and first responders. The company’s name, Black Rifle Coffee, is a nod to the firearms community and reflects Hafer’s own background in the military. From its humble beginnings, BRCC has grown into a multimillion-dollar company with a loyal customer base and a strong online presence.
The Founders and Owners
Evan Hafer is the founder, CEO, and majority owner of Black Rifle Coffee Company. Hafer’s military background and experience as a Green Beret have played a significant role in shaping the company’s values and mission. He is joined by a team of experienced professionals, including Mat Best, a former Army Ranger, and Jarred Taylor, a former Marine. Together, they have helped to build a brand that is synonymous with quality, patriotism, and a commitment to the military and first responder communities.
Key Players and Their Roles
While Evan Hafer is the driving force behind Black Rifle Coffee, other key players have contributed to the company’s success. Mat Best, for example, has been instrumental in building the company’s brand and online presence. As a popular social media personality and entrepreneur, Best has helped to promote BRCC and its products to a wider audience. Jarred Taylor, on the other hand, has focused on developing the company’s business strategy and operations. His experience in the Marine Corps has also helped to inform the company’s values and mission.
The Company’s Mission and Values
At its core, Black Rifle Coffee Company is driven by a strong sense of purpose and a commitment to its values. The company’s mission is to serve high-quality coffee to those who serve, whether that be in the military, as first responders, or in other public service roles. BRCC is also dedicated to supporting veterans and first responders through its charitable initiatives and community outreach programs. By combining a passion for coffee with a commitment to service, BRCC has built a loyal customer base and established itself as a leader in the coffee industry.
Charitable Initiatives and Community Outreach
Black Rifle Coffee Company is committed to giving back to the communities it serves. The company has established a number of charitable initiatives, including its BRCC Fund, which provides support to veterans and first responders in need. BRCC also partners with a range of organizations, including the Wounded Warrior Project and the National Rifle Association, to promote its values and mission. Through its community outreach programs, BRCC aims to make a positive impact on the lives of those who serve and to promote a sense of camaraderie and shared purpose.
Impact and Influence
The impact of Black Rifle Coffee Company’s charitable initiatives and community outreach programs cannot be overstated. By providing support to veterans and first responders, BRCC is helping to make a positive difference in the lives of those who serve. The company’s commitment to its values and mission has also helped to inspire a sense of loyalty and dedication among its customers, who share its passion for coffee and its commitment to service. As a result, BRCC has become a beloved brand among coffee enthusiasts and patriots alike, with a loyal customer base and a strong online presence.
Products and Services
Black Rifle Coffee Company offers a range of products and services, including its coffee blends, apparel, and accessories. The company’s coffee blends are made from high-quality, small-batch beans that are roasted to perfection. BRCC’s apparel and accessories, including its popular t-shirts and hats, are designed to reflect the company’s values and mission. By offering a range of products and services, BRCC is able to cater to a wide range of customers and to promote its brand and values to an even broader audience.
Quality and Sourcing
At Black Rifle Coffee Company, quality is paramount. The company is committed to sourcing the highest-quality coffee beans and to roasting them to perfection. BRCC’s coffee blends are made from 100% Arabica beans, which are sourced from a range of countries, including Colombia, Brazil, and Ethiopia. The company’s commitment to quality has helped to establish it as a leader in the coffee industry, with a loyal customer base and a strong reputation for excellence.
Innovation and Expansion
As Black Rifle Coffee Company continues to grow and expand, it is constantly looking for new ways to innovate and improve its products and services. The company has recently launched a range of new coffee blends, including its popular Ak-47 and Murph blends. BRCC has also expanded its product line to include a range of tea and hot chocolate options, which are designed to appeal to a wider range of customers. By innovating and expanding its product line, BRCC is able to stay ahead of the competition and to continue to grow and thrive in a rapidly changing market.
In conclusion, Black Rifle Coffee Company is a unique and innovative brand that is driven by a strong sense of purpose and a commitment to its values. Founded by Evan Hafer, a former Army Green Beret, BRCC is dedicated to serving high-quality coffee to those who serve, whether that be in the military, as first responders, or in other public service roles. With its charitable initiatives, community outreach programs, and commitment to quality, BRCC has established itself as a leader in the coffee industry and a beloved brand among coffee enthusiasts and patriots alike.
To summarize the key points, here is a list of the main aspects of Black Rifle Coffee Company:
- Founded in 2014 by Evan Hafer, a former Army Green Beret
- Committed to serving high-quality coffee to those who serve
- Dedicated to supporting veterans and first responders through charitable initiatives and community outreach programs
- Offers a range of products, including coffee blends, apparel, and accessories
- Known for its high-quality, small-batch coffee beans and commitment to excellence
Another key aspect of Black Rifle Coffee Company is its financial performance. Here is a brief overview of the company’s revenue and growth:
| Year | Revenue |
|---|---|
| 2015 | $1 million |
| 2020 | $80 million |
As shown in the table, Black Rifle Coffee Company has experienced significant growth and expansion since its founding in 2014. With its commitment to quality, charitable initiatives, and community outreach programs, BRCC is well-positioned for continued success and growth in the years to come.
Who are the founders of Black Rifle Coffee?
Black Rifle Coffee was founded by Evan Hafer, a former Green Beret, in 2014. Hafer’s vision was to create a coffee company that not only served high-quality coffee but also supported veterans and first responders. He drew inspiration from his own experiences as a soldier and his passion for coffee to build a brand that would resonate with like-minded individuals. The company’s name, Black Rifle Coffee, is a nod to Hafer’s military background and his love for firearms.
The founders’ mission was to create a company that would provide a sense of community and camaraderie among veterans, first responders, and patriots. They achieved this by building a brand that was unapologetically pro-American and pro-military. Black Rifle Coffee’s founders also made it a point to hire veterans and support veteran-owned businesses, further solidifying their commitment to the military community. Today, the company is still driven by its founding principles and continues to be a leading brand in the specialty coffee industry, with a loyal customer base that appreciates its unique blend of patriotism and passion.
What is the story behind Black Rifle Coffee’s success?
Black Rifle Coffee’s success can be attributed to its unique blend of high-quality coffee and patriotic values. The company’s founders, led by Evan Hafer, were able to tap into a niche market of coffee lovers who also shared their passion for patriotism and support for the military. By creating a brand that resonated with this demographic, Black Rifle Coffee was able to build a loyal customer base that appreciated its commitment to quality and community. The company’s social media presence and marketing efforts also played a significant role in its success, allowing it to reach a wider audience and build a strong online community.
As the company grew, Black Rifle Coffee expanded its product line to include a range of coffee blends, apparel, and accessories. The company also partnered with other veteran-owned businesses and organizations, further solidifying its commitment to the military community. Today, Black Rifle Coffee is a leading brand in the specialty coffee industry, with a strong online presence and a network of retail locations across the United States. The company’s success is a testament to the power of building a brand that resonates with a specific community and staying true to its founding principles.
How does Black Rifle Coffee support veterans and first responders?
Black Rifle Coffee is committed to supporting veterans and first responders through a variety of initiatives. The company donates a portion of its profits to organizations that support veterans and first responders, such as the Navy SEAL Foundation and the Wounded Warrior Project. Black Rifle Coffee also partners with veteran-owned businesses and organizations to provide employment opportunities and support for veterans. Additionally, the company offers discounts and promotions to veterans and first responders, as a way of showing appreciation for their service.
Black Rifle Coffee’s support for veterans and first responders is not limited to financial donations. The company also provides a sense of community and camaraderie for veterans and first responders, through its social media presence and online forums. The company’s founders and employees are also actively involved in supporting veteran-related causes and events, such as charity runs and fundraising campaigns. By providing a range of support initiatives, Black Rifle Coffee is able to make a positive impact on the lives of veterans and first responders, and demonstrate its commitment to the military community.
What types of coffee does Black Rifle Coffee offer?
Black Rifle Coffee offers a range of specialty coffee blends, including light roast, medium roast, and dark roast coffees. The company’s coffee beans are sourced from high-quality suppliers around the world, and are roasted in small batches to ensure maximum flavor and freshness. Black Rifle Coffee’s most popular blends include its AK-47 Espresso, its Silencer Smooth coffee, and its Just Black coffee. The company also offers a range of seasonal and limited-edition coffee blends, which are available for a limited time only.
In addition to its coffee blends, Black Rifle Coffee also offers a range of coffee-related products, such as coffee makers, grinders, and accessories. The company’s coffee is available for purchase online, as well as in its retail locations across the United States. Black Rifle Coffee also offers a subscription service, which allows customers to receive regular shipments of their favorite coffee blends. By offering a range of high-quality coffee products, Black Rifle Coffee is able to cater to the diverse tastes and preferences of its customers, and provide a unique coffee experience that is unmatched in the industry.
Can I purchase Black Rifle Coffee products in stores?
Yes, Black Rifle Coffee products are available for purchase in stores, as well as online. The company has a network of retail locations across the United States, where customers can purchase its coffee blends, apparel, and accessories. Black Rifle Coffee’s retail locations are designed to provide a unique and immersive brand experience, with a range of interactive displays and exhibits that showcase the company’s products and values. Customers can also purchase Black Rifle Coffee products in select retail stores, such as gun shops and outdoor gear stores.
In addition to its retail locations, Black Rifle Coffee also offers a range of products online, through its website and social media channels. Customers can purchase the company’s coffee blends, apparel, and accessories online, and have them shipped directly to their doorstep. Black Rifle Coffee also offers a range of promotions and discounts to its online customers, such as free shipping and discounts on bulk orders. By providing a range of purchasing options, Black Rifle Coffee is able to cater to the diverse needs and preferences of its customers, and provide a convenient and seamless shopping experience.
Is Black Rifle Coffee a veteran-owned business?
Yes, Black Rifle Coffee is a veteran-owned business. The company’s founder, Evan Hafer, is a former Green Beret, and the company is committed to supporting veterans and first responders. Black Rifle Coffee’s mission is to provide high-quality coffee and apparel to its customers, while also supporting the military community and promoting patriotism. The company’s veteran-owned status is a key part of its brand identity, and it is proud to be a part of the veteran-owned business community.
As a veteran-owned business, Black Rifle Coffee is eligible for certain certifications and benefits, such as the Service-Disabled Veteran-Owned Small Business (SDVOSB) certification. The company is also a member of various veteran-owned business organizations, such as the National Veteran-Owned Business Association (NaVOBA). By being a veteran-owned business, Black Rifle Coffee is able to connect with other veteran-owned businesses and organizations, and support the military community in a meaningful way. The company’s veteran-owned status is also a key factor in its brand appeal, and is an important part of its marketing and branding efforts.
How can I stay up-to-date with Black Rifle Coffee news and promotions?
To stay up-to-date with Black Rifle Coffee news and promotions, customers can follow the company on social media, such as Facebook, Instagram, and Twitter. The company regularly posts updates and promotions on its social media channels, including new product releases, discounts, and giveaways. Customers can also sign up for the company’s email newsletter, which provides exclusive promotions and updates on new products and events. Additionally, customers can visit the company’s website to stay informed about new products, events, and promotions.
Black Rifle Coffee also offers a range of loyalty programs and rewards to its customers, such as its Coffee Club subscription service. The Coffee Club provides customers with regular shipments of their favorite coffee blends, as well as exclusive discounts and promotions. The company also offers a range of limited-edition products and collaborations, which are available for a limited time only. By following Black Rifle Coffee on social media, signing up for its email newsletter, and participating in its loyalty programs, customers can stay up-to-date with the latest news and promotions, and be the first to know about new products and events.